Consumers to healthy eating articles 2021 refocus on healthy eating in 2021 after COVID
Consumers to healthy eating articles 2021 refocus on healthy eating in 2021 after COVID
search Search search close search cart facebook twitter linkedin youtube Candy Industry logo NEWS Candy and Snack Trends Supplier News Coronavirus TRENDS Chocolate Gourmet Chocolate Better-for-you confections Energy/Snack/Nutrition Bars Gums & Mints Gummies & Jellies Hard Candies Licorice Novelty Candies Snacks Sugar-Free Candy Vegetarian NEW PRODUCTS Chocolate New Products Non-Chocolate New Products New Novelty Candy New Snack Products Product of the Week INGREDIENTS Artificial and Natural Sweeteners Candy Flavorings Cannabis Chocolate Ingredients Fats & Oils Fruits & Nuts Healthy Additives Natural Candy Colors Starches Sustainability TOP 100 Global Top 100 Sweet 60 State of the Industry TECHNOLOGY SHOWS Events Calendar Show Coverage KETTLE Kettle Awards Kettle Recipients OPINION Blog MORE Advertise Associations Candy Industry Store Classifieds eBooks eNewsletters Podcasts The Magazine Archived Issues Digital Editions Single Copies Video Market Research Contact Webinars BUYERS GUIDE The Gold Book Sign In Create Account Sign Out My Account Home » Consumers to refocus on healthy eating in 2021 after COVID-19 snacking Candy and Snack Trends News Coronavirus Coverage Consumers to refocus on healthy eating in 2021 after COVID-19 snacking Brands can benefit by launching products with low-sugar, functional claims. January 18, 2021 Will Cowling KEYWORDS consumer data / consumer trends / consumers shopping patterns / FMCG Gurus / snacking Order Reprints No Comments Over the last couple of decades, sugar has been considered as the No. 1 dietary evil, with much attention given to the dangers of excessive amounts in a diet. Despite this, the proportion of lifestyle-related health problems such as obesity and diabetes continue to rise, meaning consumers are struggling to moderate intake of the ingredient. Due to the increase in snacking, consumers across the globe are becoming more conscious about their weight. FMCG Gurus research shows that over the period between April and July 2020, there was a month-on-month increase, and by July, 37 percent of global consumers had become more conscious. As a result of this, a large number of consumers will attempt to eat healthier and get their overall health back on track in 2021. Low-sugar claims and functional ingredients such as protein can be a significant benefit for brands in 2021. However, it is important that these products are positioned around fun and inspiration, as consumers can often associate these products with sacrifice. Positioning low-sugar products as something of a lifestyle choice and something that is fun, trendy and that people should look to aspire to, will be more appealing to the masses.
However, in 2021 consumers will begin to adjust to the new normal, prioritizing and maximizing health and wellness. They are also looking to rectify any lapses in eating and drinking habits at the beginning of the year, by improving diet and moderating sugar intake. When it comes to traditional snack foods, consumers are substituting sugary offerings for functional foods such as protein bars. More than half of global consumers say that in the last 12 months, they have substituted traditional snack products for high-protein and low-sugar alternatives. FMCG Gurus consumer insights also show that 79 percent of global consumers plan on eating and drinking healthier as a result of COVID-19. healthy eating articles 2021 More than half of these consumer say they will do so by reducing their sugar intake from their diets. On Demand  Confectionery industry experts weigh in on the state of the candy industry, which has gone through the most massive shift in recent memory after grappling with COVID-19. While confectionery as a whole proved to be “pandemic proof,” not every individual category fared so well. Experts will share the insights they’ve gleaned over the last year, while also offering predictions on what’s to come. Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online. FMCG Gurus research shows that more than 40 percent of consumers said they had snacked more between April and July 2020, with more than 20 percent paying less attention to calories during this period. Consumers to healthy eating articles 2021 refocus on healthy eating in 2021 after COVID
Consumers to healthy eating articles 2021 refocus on healthy eating in 2021 after COVID
This can be associated with two key challenges that consumers face: taste and convenience. Will 2021 be the year consumers start to moderate their sugar intake for the better? Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural. Design, CMS, Hosting & Web Development :: ePublishing On top of this, 75 percent of consumers said in 2020 they already monitor their sugar intake. However, 62 percent of global consumers believe brands can make nutritional labelling deliberately confusing to disguise ingredients. Therefore, it is important that brands and manufacturers in 2020 are transparent with their consumers with simpler nutritional labelling to help rebuild trust. In 2020, COVID-19 disrupted consumers’ daily lives, what is the importance of eating habits